OREO: THE COOKIE CRUMBLES

Less than .5% of the U.S. population identify as transgender. And yet the Wizards of Smart at Nabisco’s OREO division decided to tweet “Trans people exist.” Imagine the media feeding frenzy if the cookie company had tweeted “Unborn babies exist” or maybe “Conservatives exist.”

Why would the best selling cookie in the world—with $2+ billion in annual sales—feel the need to say “Trans people exist”? Wouldn’t it make more sense to tweet “Double Stuf Cookies exist”?

Evidently, with President Biden’s pick of a transgender Health and Human Services deputy secretary nominee, cookie company executives thought it’d be sweet to add their affirmation. How’s that working out?

The Twitter-sphere has been buzzing with mixed responses including:

“Why even take a political stance on this? This is why America is so divided. Even cookies have to be divisive.”

“We don’t want propaganda with our snacks.”

“Just make cookies, please.”

“Well it looks like no more OREOS for me & my family. They’re horrible for you with no nutritional value anyway.”

“Yup, and I’m transitioning to @ChipsAhoy.”

Set aside the adverse health risks of ingesting high fructose corn syrup—a core OREO ingredient. Even if a case could be made for double stuffing another handful of nutritionally deficient, overprocessed Double Stufs down your hatch, there are those in the trans community who take issue with OREOS agenda:

“Thank you, large soulless brand . . . I’m sure this has nothing to do with manipulating more trans people into buying your cookie.”

“Trans people exist . . . as a marketing tool for corporations.”

“Thank you for reminding me, I forgot I existed for a second.”

“Pandering cookie brands exist.”

Whether or not you plan to keep OREOS on your shopping list, there are two unshakeable truths. First, in the beginning God created male and female (Genesis 2:4-24). Those are the options. For people of faith, there’s no confusion over that fact. And there’s clear medical science which supports this.

Secondly, Jesus said, “A new command I give you: Love one another. As I have loved you, so you must love one another” (John 13:34). Notice, there aren’t any caveats. Which means my goal as a follower of Jesus is to love everyone—whether or not I agree with their political or life choices . . . and we can have those conversations with or without OREOS and milk.

Then again, maybe this is much to do about nothing. Maybe we’re all missing the target audience for OREOS tweet . . .